02 · About
Before you buy another tool, find where the work gets stuck
I'm Daniel Nowak. I fix how sales and operations run day to day, and only then bring in AI.
I came to AI through operations. I've worked for eighteen years, thirteen of them in restaurants, conference service and hotel F&B in Poland and Ireland. When a process breaks in a hotel restaurant, you have a room full of hungry guests and you find out within the hour.
Hospitality taught me to check how people hand work to each other before I blame the tools. I still do that at DNA4Digital. When changing the process isn't enough and you need a system, I bring in Yameo, a Dutch-Polish software house where I'm an Associate Partner.
Why I work in this order
I moved into tech in 2021 and saw the same pattern from the inside that I'd watched from the kitchen pass: companies buying tools for problems that sat in the process. Drop a new tool into a messy process and you move the mess somewhere else, faster. So I start with the process and choose the tools last.
My story
I spent thirteen years in hospitality operations. I opened a café and bakery in Donegal National Park, ran four F&B outlets serving 600 covers a day at the Royal Marine, and turned a hotel restaurant into a takeaway business in the first weeks of COVID using Facebook, Google Ads and a redrawn menu. Along the way I learned SOPs, forecasting, margin control, and what happens to a team when nobody is sure how the process works.
In 2021 I joined TTEC as a Google Ads account manager. TTEC promoted me to POD Lead within four months, then to Team Leader of the Google Customer Solutions team for Poland, Czechia and Slovakia, which TTEC ran for Google as a vendor. That team finished #1 for revenue in EMEA, and I took the Platinum Club award for best manager in the region. I also held a 5/5 employee satisfaction score for four straight quarters, and nobody left the team, which protected the margin.
At Sensay, an AI SaaS company, I took on the technical side. I migrated legacy systems into HubSpot, enriched the data with Breeze Intelligence, engineered automated sequences in n8n and Zapier, and assembled Looker Studio dashboards that merged CRM, product and website analytics. Funnel engagement went up fivefold.
At SpotOn, a restaurant-tech platform, I went back to the industry I started in. I ran client operations there. After auditing the workflows I rebuilt the SOPs so the answers were written down instead of living in people's heads, then automated what kept repeating. Ticket handling time dropped by 30%.
I'm now Associate Partner at Yameo, a Dutch-Polish software house that has built systems for banking, insurance and healthcare since 2006. When a process I've mapped needs engineers, the Yameo team builds the system under a contract with an SLA, so I don't leave you holding only a plan.
One person for the whole project
You agree the scope with me and I deliver it, without handing the project on. Every pilot has a number we measure and a deadline.
My principles
I write processes short enough to fit on one page, because teams don't follow longer ones, and I give a number, a baseline and a deadline with every recommendation. I teach only what I've run myself.
How I work
I set the pace to what your team can handle alongside its day-to-day work.
Audit & process map
I draw how work moves day to day. It rarely matches the org chart: there are bottlenecks and workarounds people have built for themselves. You get a list of problems ranked by cost.
More about audits →Pilot & training
We test on real cases and your data. I train the people who will run it, and we choose tools to fit the process.
More about training →Implementation & scale
I set up standards, SOPs, KPIs and dashboards so your team keeps the gains after I've gone.
More about consulting →
Where I'm strongest
Go-to-market & RevOps
Funnel and pipeline design, qualification rules, handoffs, CRM architecture and reporting. I ran prospecting built on intent signals and ICP and persona mapping, and A/B tests of outbound sequences lifted engagement by 18%. I moved the old tools into one HubSpot, with reports leadership could read.
Process architecture
Mapping, standardisation, ownership, SOPs, KPIs and quality control. I base this half of my work on Lean Six Sigma (I hold a Black Belt), and the rest depends on it. When a client brings me an “AI problem”, I usually find an undocumented process underneath.
AI and automation in your team
Low-code architecture in n8n and Zapier, AI-enhanced training, internal troubleshooting chatbots, sales assistants and concierge bots. I also write the governance that tends to get skipped: SOPs, GDPR data-sharing agreements and analytics integrations that stand up to scrutiny.
Where this experience comes from
Eighteen years of work in Poland and Ireland, and since 2021 across the whole EMEA region.
- Yameo, Associate PartnerEnterprise software delivery for banking, insurance, healthcare and the public sector.
- Google Customer Solutions, via TTECLed the PL and CZ/SK team on the TTEC side. #1 revenue team in EMEA; Platinum Club, Best Manager, Q3 2024.
- TTEC, Team LeaderEMEA business development. Enterprise BPO solutioning and C-level negotiation.
- Sensay, Senior Technical BDMRevOps architecture and AI product deployment.
- SpotOn, Client Operations ManagerWorkflow automation and operational enablement.
- Balkans Crypto, Sales DirectorCommercial strategy for a 2,000-attendee Web3 conference; Tier-1 exchange and L1/L2 partnerships.
- Hospitality operations, 13 yearsRestaurants, conference floors and hotel F&B in Poland and Ireland.
Credentials: Lean Six Sigma Black Belt · Machine Learning with Python (V2) · Web Development · BA Economics (Wyższa Szkoła Finansów i Informatyki, 2026)
Daniel Nowak is an Associate Partner at Yameo B.V. Where a client engagement leads to software delivery by Yameo, I have a commercial interest in that work. I raise this in our first conversation.
Find out where I'd start
In a free 30-minute call I'll tell you whether your first move should be an audit, a pilot, or writing down how the work is supposed to happen.