01 ยท Services
I usually start with an audit. We decide the rest after it.
First I look at how work moves through your company, from first contact to invoice. I build the automations myself and train your team on its own data.
Go-to-market and the processes underneath it
GTM is where I'm strongest, and where I see the most AI money thrown away. Teams usually start with what they can see: AI drafts their emails and summarises their calls. Meanwhile each person reads the pipeline stages differently, leads wait four days between marketing and sales, the CRM has three fields for the same thing, and nobody has written down what “qualified” means.
Automate that and you get the same confusion, only faster. So I first get your sales process clear enough to fit on one page, then add AI to the steps your team repeats most.
Sales process map
I draw the whole customer path through to signature and renewal: the stages, what moves a deal on, who owns each step, and where deals fall between people.
Funnel and CRM cleanup
Qualification rules the whole team shares, and forecasts leadership can trust. The CRM keeps only the fields people fill in.
GTM automation
Research, enrichment, lead routing, follow-ups, call notes and reports. I build them on a process that already works, so the time savings last.
Training for sales and service teams
I train SDRs, AEs, marketing and customer service to work in the new process, on your data and your live deals.
At the end you get a process map with the problems ranked by cost, and a 90-day plan in two columns: “fix in the process” and “automate”.
Training and workshops
I fit each programme to the roles and processes in your company. People practise on their own data and tasks, so they can use AI in their work the same week.
Marketing & sales
Ready-made workflows for pipeline, content, research, analytics and CRM work. We practise on the leads in your pipeline today.
Operations & admin
Document standards and tidied-up procedures. Then quality control and automation for the repetitive steps.
HR & knowledge
Onboarding, knowledge bases, policies and SOPs where a new starter can find the answer on their own.
Audits
I review your processes and data and look for the places where an AI investment will pay back fastest. In the implementation plan, each step has its own metric, baseline and deadline.
After the audit workshop you know where to start, and you have a process map with tool recommendations.
Consulting
I see an AI rollout through to the end. I choose the first automations for the time they save your team. Then I build AI assistants and knowledge bases around how your team works today, and write down the standards so your people can use them without me.
First automations
I find where your team loses the most time and build the first automations there.
AI assistants
Prompts, usage rules and integrations, built so you can audit them later.
Knowledge base & SOPs
Documents, policies and checklists in one place, current and easy to find.
After the audit
We start with an audit: a process map and a list of what costs you most. The next step depends on what the audit shows.
If fixing the process and configuration is enough, I do it myself in a few weeks: automations, CRM, SOPs, dashboards and team training. I set it up to run without me.
If you need software written, Yameo joins the project. It's a Dutch-Polish software house that has built systems for banking, insurance and healthcare since 2006, and I'm an Associate Partner there. I stay on the project and answer for whether the system solves your problem. You deal with me throughout, and Yameo only builds what configuration can't handle.
I do this myself (DNA4Digital)
- GTM and revenue process design
- Process mapping, SOPs, KPIs
- AI readiness audits and implementation plans
- Low-code automation (n8n, Zapier, HubSpot)
- Team training
- Dashboards and reporting (Looker Studio)
With the Yameo team
- Custom software and platform builds
- System integrations and migrations at scale
- Projects in regulated industries
- Anything needing an engineering team for months
- Fixed-price, fixed-date, SLA-backed delivery
- Long-term development partnership
Start with a 30-minute call
The call is free and online. At the end I'll tell you where I would start.